The deal brings seven Corus properties across Great Britain into Best Western brands
Best Western GB has today announced the signing of an exciting new deal with Corus Hotels that will bring seven new properties into Best Western’s ever-growing portfolio of hotels - marking the start of an ambitious year of growth for the company.
The partnership includes two Laura Ashley properties, The Iliffe in Coventry and The Belsfield in Bowness-on-Windermere. These new properties will be Best Western GB’s first World Hotel activations outside of London since acquiring the brand in 2018, further expanding its luxury offering across the UK.
Another five Corus properties will join the Best Western GB Group, from their Hyde Park Hotel in the capital, to The St James Hotel in the centre of Grimsby. With a home-from-home vibe, Corus Hotels aim to treat each and every guest as an individual, ensuring a friendly service and a memorable stay. Each Corus hotel is unique, offering a range of services from award-winning food to spacious event facilities. Corus Hotels will continue to flourish through their partnership with Best Western, providing an exceptional guest experience for years to come.
Best Western GB has surpassed expectations in the past year and is on track to beat its record-breaking period of business growth, with more hotels activated in 2019 than any previous year. The company is also celebrating the recent announcement that it will feature in an exciting TV debut on Channel 4 later in 2020, which is set to follow CEO, Rob Paterson, and his Yorkshire HQ team as he leads the membership organisation through an ambitious period of development.
Mark Stanley, Head of Hotel Development at Best Western GB, said: “The Corus and Laura Ashley agreement is the perfect way to start 2020, and continues our success of 2019, which was a fantastic year for Best Western. We are incredibly proud to be working alongside this prestigious group, and especially to welcome our first two activations of World Hotels outside of London. We look forward to activating these brilliant properties, and a lot more, throughout 2020.”
Mr Yet King Loy, Chief Executive of Corus Hotels, said: “We are delighted that our group of hotels is able to link with Best Western to gain wider market coverage and to provide an enhanced experience to our guests. We hope to expand our collection of Laura Ashley Hotels in conjunction with our Best Western partnership.”