Net zero pioneer recognised for Sustainability & Interior Design.
The group took top place in the sustainability category for demonstrating its dedication to placing sustainability at the heart of its business model. Evidence included its environmentally conscious measures and practices across its portfolio of accommodation solutions for short, medium and long-term stays. These include room2 Chiswick, the world’s first net zero hometel, which is fully accountable for its entire carbon footprint. The award also recognised the group’s social values, community engagement and charity collaborations, plus staff training and engagement to embrace and promote sustainable values and educating guests and customers of the importance of the sustainability agenda.
room2 Chiswick picked up the Best Interior Design Award and was praised by the judges for its creative, innovative style and its superior sustainable interior design. With features including handcrafted pieces specially made by local craftsmen, bespoke marbled wallpapers in the guest bathrooms and lifts and handmade tiles and pendant lights – the hometel is designed to break away from the muted look of standard eco hotels and demonstrating that sustainability can also create cosy, colourful and energising environments that guests will love.
Robert Godwin, Managing Director at Lamington Group, commented: “We are delighted to win the two awards, in areas we feel most passionate about. Sustainability is at the heart of everything we do. The design of our room2 Chiswick hometel was built around the principles of environmental responsibility, using technical innovation and design without compromising or sacrificing style, convenience, or comfort for our guests.”
Godwin was also shortlisted for the Industry Inspiration Award, which is nominated by industry members and recognises the individual’s impact on sector growth and development.
The Serviced Apartment Awards are the first and only dedicated awards created for and by the international serviced apartment, aparthotel, extended stay and short-term rental industry. Now in its seventh year, the awards recognise achievement at individual, property and company level, and are judged by a panel of independent experts, including travel buyers, architects, journalists, investors and consultants.
View all the winners here
About Lamington Group
Lamington Group has been established as an investor and developer of residential and commercial real estate since 1967. The Group has a family of brands, including Lamington Apartments, Lamington Lettings, Missionworks, room2 and room2 lite, and actively sources schemes where value can be added through planning and development. The group has a particular focus on expansion in the extended stay sector which is the fastest growing segment of the UK's hospitality industry.
room2 is the UK’s first hometel brand, conceived in 2015. It is the third accommodation brand launched by the Lamington Group, an independent family-owned real estate investment and development company, which was founded in the 1960s and is based in West London. The brainchild of brothers Robert and Stuart Godwin, former members of the British Olympic Development Sailing team, hometels combine the best elements from Airbnb, serviced apartments and boutique hotels in an offering designed to appeal equally to corporate and leisure guests and those seeking alternative forms of residential accommodation. With innovative features such as 24-hour stays as standard, mattress selection, room2’s highly flexible offer provides kitchens in every room and is available from one night to one year.
room2 currently has three operational locations, in Southampton, Hammersmith and room2 Chiswick, which opened in December 2021 marking the world’s first fully whole life net zero hotel. room2 has a further pipeline of live projects across the UK with a Gross Development Value of over £100 million, including sites in Belfast, Fulham and Liverpool, featuring a mix of wholly owned assets and those pre-leased to room2 by development partners. room2 has signed the Glasgow Declaration on Climate Action in Tourism and is committed to accelerating climate action to cut global tourism emissions. room2’s Southampton property has recently been rated as the top hotel in Southampton by TripAdvisor thanks to their guest reviews.