Slated for launch in late 2022, Broadwick Soho is a 57 room hotel, home to a Sicilian inspired restaurant and terrace, rooftop lounge, intimate dining room and speakeasy bar. Designed by Martin Brudnizki, the refreshingly original property will offer impeccable personalised service in opulent yet cosy surroundings, inspired by the spirit of Soho.

Conceived by a group of friends, who dreamed of creating a hideaway in London’s most loved neighbourhood, the hotel will offer sanctuary and a place for fun, where all are welcome. The residential style guest rooms, including one Penthouse and nine suites, are all individually designed, with many rooms offering private balconies and all featuring the finest appointments and amenities. Moreover, the hotel’s signature restaurant will serve Sicilian inspired fare, including a classic Aperitivo and traditional sharing dishes. On the upper floor, the wraparound rooftop bar and terrace will be a space for casual dining, excellent cocktails, exceptional vistas and a carefully curated programme of live music and entertainment. For those seeking private experiences, the eighth-floor dining room with views overlooking Soho offers a glamorous backdrop for celebrations and weddings.

Broadwick Soho is Martin Brudnizki’s first London hotel project. Hailed for his style blending modernity and authenticity, Brudnizki’s approach is a perfect match for the neighbourhood, where the creative, eclectic and exhilarating atmosphere is as emblematic as a warm welcome. Together with the Broadwick Soho team, Brudnizki has created a design concept inspired by Soho’s natural grit and glamour and describes the hotel as ‘seventies hedonistic disco pop, meets your eccentric godmother’s townhouse.’

David Monson, Broadwick Soho’s General Manager; ‘To complement the exquisite and characterful interiors at Broadwick Soho, there will be an authentic and genuine culture delivered by our charming employees who truly care, along with the personal connections they will make with our guests, who will want to return again and again.’