The store has been created with the same passion and quality as Astrid & Miyu’s products themselves. By harmonising colours and textures, using soft blush tones, minimalistic materials and contrasting neon signs a chic and lux, yet understated interior was created, that is in tune with their brand identity and ethos.

The store features all of Astrid & Miyu’s jewellery collections as well as two spacious piercing rooms to provide customers with privacy when getting pierced as well as the brands popular Ear Bar. Once pierced, customers can work with A&M’s stylist to create their own personalised ear stack using their new piercings and A&M’s iconic ear cuffs.

In just under a year the jewellery brand has quickly become London’s most sought-after destination for ear piercings, regularly piercing a huge range of celebrities, influencers, editors and models. Fans of Astrid & Miyu include Jessica Alba, Whitney Port, Lydia Millen and Chloe Lloyd. The brand currently already has stores on Bond Street, Boxpark Shoreditch as well as a dedicated piercing studio in Selfridges and pop ups in Soho New York.

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