Affirming the hotel’s position in the luxury market, the £22 million refurbishment by RPW addresses the increasing demand for suite style accommodation in the capital with a reduction in the number of guestrooms and the creation of larger room types.
Due for completion in Spring 2020, the new guestrooms and suites have been developed to reflect the timeless elegance of the InterContinental, creating the next generation of guestrooms that capture the harmonious existence of nature and cosmopolitan life.
The multimillion pound refurbishment has been impeccably designed by RPW to offer the highest standard of luxury accommodation in London. Combining natural tones, sumptuous textures and modern amenities, the collection takes inspiration from its unparalleled location overlooking the Royal Parks in the heart of London.
With a brief to accomplish a significant upgrade and luxurious feel for the new guestrooms incorporating materials and finishes that connect the interior of the hotel with its location, RPW set about creating rooms with a residential look and feel, commensurate to the hotel’s location in the heart of Mayfair and its competitive position in the 5* London market.
Situated at the intersection of two of the Royal Parks, Hyde Park and Green Park, the design developed by RPW for the interiors represents the connection of London’s bustling city life with the tranquillity and contact with nature which the parks offer. The concept was to create an interior which demonstrates that city life does not mean “concrete jungle”, but can harmoniously coexist with nature, giving its inhabitants the best of both: cosmopolitanism and individuality, sociability and privacy, excitement and serenity, sophistication and simplicity.
The surrounding parks were the main inspiration behind the design of The Mayfair Collection guestrooms. Subtle references are seen in small details and interesting artworks, such as the embroidery pattern of the Plane tree, symbol of London’s parks on the headboard; a carpet design inspired by the veins of leaves at autumn time, bedside tables with bronze handles in the shape of a leaf and a metallic resin sculpture developed for the bathroom mirror which represents a tree trunk. The rooms embody a comfortable, neutral luxury with minimal pattern combined with brighter, accent colours that appear in artwork, cushions and accessories.
An abundance of naturally luxurious materials, such as soft leathers, stone, wool, walnut timbers and marble, have been combined with elegant design details to further cement the rooms’ connection to the natural world, resulting in an elegant, understated and relaxing environment.
At the heart of RPW’s unique approach for the development of the new guestroom concept was to offer comfort and luxury in order to appeal and be personalised to a wide range of hotel guests. The challenge was to find the right balance between individuality and versatility of the space, as the guest should be able to quickly feel at home. As such, there was a focus on simple and intuitive design.
Throughout the process, RPW adhered to the principle that good design should never be underestimated and that the final purpose of a space should always be at the forefront of a designer’s thought process. By developing a simple yet versatile space, RPW has created an effortless backdrop which can be easily tailored to a vast range of needs. With these basic rules at the centre of the design process, innovation was achieved by focusing on the golden rules of the past.
The Mayfair Collection's sophisticated design is complemented by modern amenities, TV, Nespresso machines, walk in showers and baths, presenting an exceptional array of rooms with the modern, well-travelled guest in mind. Many of the rooms will be interconnecting allowing for multiple set-ups tailored to suit the needs of the guest.
RPW Managing Director Ariane Steinbeck says : “It has been a great pleasure to continue the renovation of the InterContinental London Park Lane following the successful refurbishment of The Capital Suite last year. The Mayfair Collection reflects RPW’s philosophy; crafting meaningful design that enhances the guest experience through the creation of modern luxurious rooms and suites.”