When you take your first steps into AUM, you’ll be welcomed by warm light, rich scents and thoughtful details. Its one-of-a-kind location on the ground floor of the Quatre Bras Tower, just outside the centre of Brussels, invites everyone to fully immerse themselves in the moment.
Images by WeWantMore & Tijs Vervecken. © All copyrights reserved by WeWantMore.
For AUM, entrepreneurs Lucka Whahba and Maxime Gillet didn’t just ask WeWantMore to design a restaurant and brand identity. They wanted to create a whole new dimension with its very own rituals, people and practices. An experience set in the here and now. A place where you won’t be disturbed by worries about the past and future.
“For many months now, we have worked really hard together with WeWantMore to create something special. AUM has an identity to its brand, an image to its concept, and a soul to its unique world.”
Lucka Wahba and Maxime Gillet, owners AUM
AUM is a sacred sound. A meditative mantra. In line with this thought, there’s a deep mental involvement in anything AUM offers guests. AUM is designed to be heard, smelled, tasted and touched. The variety of fabrics, textures and materials in each area all stimulate the senses in a different way. While you’re having dinner, the intimate light setting puts different, intriguing details of the interior design forward.
“We designed AUM as a full-fledged international experience that aims to bring visitors into an engaging, oriental-infused world of its own. Both the interior design and branding are conceived around the central idea of AUM as a place to enjoy the here and now, in every single moment of the journey, throughout dinner and nightly dance moves.” — Ruud Belmans, Creative Director at WeWantMore
“Everything is designed to enhance the changing atmosphere during the evening. The parametric ceiling with a lotus pattern forms a mirrored showpiece in the center of the room and reflects the atmosphere, colours and dynamic of the evening. Guests are constantly discovering new details, such as the AUM symbols incorporated in glass, the luxurious upholstery and stitching, table tops with marquetry and even more AUM symbolism that becomes visible later in the evening through the wooden beads of the window screens.”
Ruud Belmans, Creative Director at WeWantMore
Both the interior design and branding have an increasing energy level towards the nights, when AUM shifts from a soothing dining experience to a vibrant ‘bonfire’ club where you can dance the night away.